Facebook Ads

Facebook Carousel Ad

The carousel ad type allows you to run up to 10 images, videos or slideshows, all linked to different pages, in one ad — and your audience can scroll through the media directly on their device. Pretty cool, eh?

You can use this ad type with every objective except for boosting your posts, promoting your page, reaching people near your business, raising attendance at your event or getting video views.

Image specs

Image size: 1,080 x 1,080 pixels
Image ratio: 1:1 (square)

Copy

Text: 90 characters
Headline: 40 characters
Description: 20 characters

Single Image Ad

Simplistic yet sophisticated, the single image ad is ranked highly for its unparalleled versatility. It is suitable for every objective except for video views.

Image specs

Image size: 1,200 x 628 pixels
Image ratio: 1.91:1

Copy

Text: 90 characters
Headline: 25 characters
Link description: 30 characters

Single Video Ad

Captivate an audience through the power of video content. The inclusion of video is crucial to telling an engaging story, making this ad format a prime choice for all objectives except for product catalog promotions.

Video specs

Video format: .MOV or .MP4 files are ideal
Aspect ratio: 16:9
Resolution: at least 720pFile size: 2.3 GB max
Facebook length: 60 minutes max
Instagram length: 60 seconds max
Thumbnail image size: 1,200 x 675 pixels
Thumbnail image ratio: Should match the aspect ratio of your video
Caption length text: Text only, max 2,200 characters

Copy

Text: 90 characters
Headline: 25 Characters
Link description: 30 characters

Slideshow Ad

The slideshow ad type allows you to create a looping video advert, featuring up to 10 different images. This format is available for every objective except for product catalog promotions.

Slideshow specs

Image size: 1,280 x 720 pixels
Image ratio: 16:9, 1:1 or 2:3
Video upload format: .MOV or .MP4 file types

Copy

Text: 90 characters
Headline: 25 characters
Description: 30 characters

Canvas Ad

Canvas is the latest and greatest ad format. Exclusively available on mobile, it allows you to create highly engaging mobile ads, which effectively target six objectives:

• Boost your posts
• Increase brand awareness
• Increase your reach
• Send people to a destination on or off Facebook
• Get video views
• Increase conversions on your website

As an added bonus, the Canvas Ad looks strikingly similar to other ad types when viewed in the mobile News Feed.